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Artist Portfolio Development
Portfolio Development is a branch of Gateways Coaching primarily for artists, photographers and designers seeking to make significant improvements to their visual presentations for art marketing success.
Artist Portfolio Development consists of three 2-hour sessions, meeting once per week. Each session covers one vital portfolio ingredient for attracting your target market(s).
” Barbara’s seasoned visual eye had a major impact on my portfolio; now decidedly stronger and more cohesive. ”
–Teri, Artist
Portfolio Development Includes:
Session 1: Portfolio Review
Objective: To analyze and invigorate your overall portfolio for stronger impact in the marketplace. While staying true to your intuitive core, we will define your target market(s) and implement a plan to increase continutity and strength of the images to capture attention within each target category. We will review your branding strategy and sharpen your presentation in alignment with the most effective marketing approaches.
Session 2: Continuity
Objective: Based upon the artist portfolio consultation, we will re-organize your existing work and brainstorm concepts for new samples to be created for your artist portfolio. This session will encourage you to lean into your edge creatively, to take sensible new risks that will result in a cohesive presentation for each art (design) marketing target category.
Session 3: Action Plan
Objective: To sort and build upon the artistic ideas generated from session two. To make final selections of the existing images and/or new concepts that meet the needs of your artist portfolio. To perform changes, and to set deadline dates for executing new concepts in a realistic but timely fashion. To coordinate this plan with the needs of your print and online art marketing messages.
Total Cost of Portfolio Develoment Package: $675.00 (Portfolio Review: available as single option for $275.00)
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